Description
This course provides the necessary elements to know the market situation of ICT, and to identify the main trends and characteristics of the sector. It also introduces the foundations of the regulatory and legal aspects of ICT sector.
Type Subject
Optativa
Semester
First
Credits
5.00
Previous Knowledge

No previous knowledge is required.

Objectives

- Identifying the macroeconomic indicators that govern the ICT sector
- Knowledge of models that represent the market performance and their balance
- Application of the current regulation about ICT in the knowledge society
- Analysis of the ICT effects in the privacy of individuals
- Knowledge of the market on Information Society technology

Contents

Technology markets
1. Conceptual module
1.1. Framework of market analysis
1.2. Indicators and sources of ICT markets
1.3. Strategic environment of ICT business
1.4. Trends and characteristics of the broadband market
1.5. Characterization of the vendors market
2. Market module and Telecommunication segments
2.1. Trends and characteristics of Fixed Networks Market
2.2. Trends and characteristics of Mobile Networks Market
2.3. Trends and characteristics of Infrastructures Market
3. Markets Module and segments of the Information Society
3.1. Trends and characteristics of the Internet market
3.2. Trends and characteristics of the Broadcast Media market
Regulation of ICT
1. Law Fundamentals
2. Legal forms of the company
3. Privacy
4. Information Society Services
5. Telecommunications Regulation
Macroeconomics
1. Introduction
1.1. What is macroeconomics? What does macroeconomic attempt to resolve?
1.2. Main macroeconomic variables
1.3. The temporal dimension in macroeconomics
2. Short-term macroeconomic analysis
2.1. The market goods. The measure of the value of economic activity: GDP
2.2. The financial market
2.3. The IS-LM model
Microeconomics
1. Shortage and need to choose
2. Supply and demand
3. Market economy and mixed economy
4. Individual demand and market
5. Monopolies and oligopolies
6. Externalities and public goods

Methodology

Lectures
Case studies
Resolution of exercises

Evaluation

Exams
Reports / work in group
Presentations
Participation in class