Víctor Gimeno Gutiérrez

E-mail
victor.gimeno@ext.salle.url.edu
Building
IOTICAT
Address
C. Quatre Camins 30, 08022, Barcelona
Floor
IOT
Section
Department of Management and Technology
Position
Professor

Víctor Gimeno Gutiérrez
Marketing Lecturer | Automotive Brand Manager
La Salle Campus Barcelona – Universitat Ramon Llull

Education

  • Bachelor’s and Master’s Degree in Business Administration (Marketing & Sales), ESADE Business School
  • Exchange Program in Business Administration, University of Florida

Teaching activity

Lecturer at La Salle Campus Barcelona – Universitat Ramon Llull, teaching marketing management at undergraduate level. Focused on marketing strategy, product management and real-world business application.

Research and transfer activity

Focused on strategic marketing, brand management, consumer behaviour and product commercialisation in competitive markets.

Professional activity

Brand Manager Passenger Cars at Nissan Motor Corporation, responsible for brand strategy and commercial performance of the passenger car portfolio in the Iberian market.

Over 16 years of experience at Nissan Iberia, leading marketing, product and sales operations across the full product lifecycle, including go¿to¿market strategy, pricing, product launches and dealer network management.

Extensive experience in strategic planning, business analytics and multinational environments.

Additional information

Specialised in strategic marketing, brand management and commercial performance. Senior profile with strong results orientation and international experience in the automotive industry.