Tugce Nuray Saka

E-mail
tugcenuray.saka@ext.salle.url.edu
Building
IOTICAT
Address
C. Quatre Camins 30, 08022, Barcelona
Floor
IOT

Professor of Brand Management

Subject Coordinator and University Lecturer 

Academic background

• PhD in Business Administration and Management, with a specialization in digital transformation and open innovation• Master of Science (MSc) in Business, specialization in strategic management and innovation• Bachelor´s degree in Political Science and International Relations

Teaching activity

University professor with experience in various international academic institutions. He currently teaches in areas related to digital transformation, digital ecosystems, open innovation and brand management.

She has been a subject coordinator for the last three years, leading the curricular design and implementation of innovative teaching methodologies. 

Research activity

Her research focuses on digital transformation in small and medium-sized enterprises (SMEs), with special emphasis on organizational resistance to digitalization (digital reluctance) and its impact on crisis response strategies.

Professional experience and other activities

Prior to academic career, she developed professional experience in the field of branding, product management and patents, which brings an applied perspective to her teaching and research activity.