Sofia Mayoral Gonzalez

Director of Innovation and Control in the Communications Department at Banco Sabadell; previously served as Director of Digital Marketing at Banco Sabadell for 10 years.
Bachelor’s degree in Business Administration and Management and a Diploma in Business Studies from the University of Barcelona (UB).
Master’s degree in Artificial Intelligence and Innovation from Microsoft, and a Master’s degree in E-commerce from La Salle. Postgraduate degree in Internet Marketing from the UOC, Postgraduate degree in Online Marketing from the ISM, and Advanced Course in Community Management. Advanced Course in People and Workplace Culture and Advanced Course in Internal Training from the UB.
With 25 years of professional experience in the digital world and its application across the company’s main areas:
Business Area: process transformation, new digital businesses, digital payment methods.
Digital Marketing: creating and developing the digital marketing strategy, focused on attracting and retaining new digital consumers and ensuring their optimal experience across these channels, as well as the brand’s digital positioning.
HR: leading the digital transformation of people and digital culture.
Communications: Defining and implementing projects to improve communication across digital channels.
In addition, I share my expertise as a speaker at conferences and events related to digital transformation, digital marketing, digital talent, artificial intelligence, and communication.

For over 10 years, I have served as chair of the digital projects committee for the Master’s in Digital Marketing program at La Salle – Ramón Llull University.

I continue to learn every day about artificial intelligence, communication, marketing, and productivity.
For more information, visit: https://www.linkedin.com/in/sofiamayoral/