Ramon Montanera Mateu

Data Strategy Director at Elogia

Senior executive with professional experience since 1997 in strategic marketing, market research, strategic planning and consumer insights. Strong ability to understand consumer behaviour and translate insights into effective business strategies. Experienced in working within multinational environments; confident decision-maker and strong team player.

Ten years of consulting experience, specialising in quantitative research, delivering both strategic projects (segmentation, positioning, baseline studies) and tactical projects (concept and product testing, packaging and shelf-impact testing, pre- and post-campaign communication evaluation). Accustomed to working with multinational clients across Europe and globally, with particular strengths in strategy, innovation, marketing and market research.

Additional experience in manufacturing (4.5 years), leading the market research and consumer insights function across multiple categories (bread, pastries and biscuits) for Spain and Portugal.

Since 2011, leading teams focused on understanding consumer behaviour in digital contexts through a range of capabilities, including:
• Data analytics and business intelligence (integrating data from web and mobile analytics, e-commerce transactions and social media profiles).
• CRM projects.
• Market research (online communities, CAWI surveys and mobile-based interviews).
• Netnography and social media listening.
• Digital strategy consulting.

Highly experienced in leading multifunctional teams and in presenting insights and recommendations at top management level.