Patricia De Andres Olcina

Patricia De Andres Olcina
Building
IOTICAT
Address
C. Quatre Camins 30, 08022, Barcelona
Floor
IOT
Section
Department of Management and Technology
Position
Professor

Patricia de Andrés is a marketing and digital strategy professional with a solid track record in the fields of communication, online marketing, and business outreach.

Throughout her career, she has developed projects related to marketing strategy, digital marketing, and business transformation, combining a practical vision with a clear focus on results. She is the author and co-author of several books and publications on marketing, widely used in academic and professional contexts.

She combines her professional activity with teaching in university and postgraduate programs, where she teaches subjects related to digital marketing, strategy, and communication, providing an applied perspective that is close to the reality of companies. Her teaching approach focuses on conveying complex concepts in a clear, structured, and useful way for decision-making.