Núria Luna Méndez

Núria Luna Méndez
E-mail
nuria.luna@ext.salle.url.edu
Building
IOTICAT
Address
C. Quatre Camins 30, 08022, Barcelona
Floor
IOT
Section
Department of Management and Technology
Position
Professor

Marketing Director and co-founder of Proyecto Arquímedes and Escuela de Cambio, where I design branding strategies and training programs to improve decision-making and change management for professionals and organizations. Through these projects, I have worked with teams at companies such as Inditex and Novadiet.

My expertise lies in digital marketing, community management, and content creation, and I have served as Marketing Manager and Community Manager at Selfpackaging España.

I have participated as a researcher and speaker at international conferences on communication and consumer behavior, and I have published a book chapter on packaging strategies for food products. At La Salle, I mentor students on innovation projects and marketing plans, combining rigor, practical experience, and a very human-centered approach to the market.