Marcela Garza Segovia

Marcela Garza Segovia
E-mail
marcela.garza@salle.url.edu
Building
IOTICAT
Address
C. Quatre Camins 30, 08022, Barcelona
Floor
IOT
Section
Department of Management and Technology
Position
Professor

Professor, researcher, and Coordinator of the Sports Management specialization 

La Salle Campus Barcelona – Universitat Ramon Llull

Academic background
PhD in Information Technologies and their Application in Management, Architecture and Geophysics (Universitat Ramon Llull, 2023). MSc in Information Technology Management (2016), Diploma in Business Management (2015), MSc in Digital Communication and Audiovisual Production (2008), and BA in Information and Communication Sciences (2007).

Teaching activity
Professor and researcher at La Salle – URL since 2016. Teaches in English in business, technology and sports management programmes. Coordinator of the Sports Management specialization and Tutor Coordinator. Supervised more than 16 undergraduate theses and co-supervises one doctoral thesis.

Research and knowledge transfer activity
Participates in competitive R&D projects such as Nir-vana. Author of publications and conference contributions on digitalisation, sports marketing and digital transformation.

Professional activity
Previously worked as professor at Universidad de Comunicación Avanzada and as professional at Monterrey Interactive Media and Entertainment Cluster.

Awards and recognitions
CONACYT predoctoral scholarship.