Laia Perez Garcia

I combine my career as a Content Marketing & UX professional with my role as Associate Professor in UX/UI at La Salle BCN. Over the last years I¿ve worked across fintech (Qonto), banking (Cofidis), agencies (Comuniza) and startups, always focusing on content design, customer experience, and brand comms & storytelling.

I started in digital marketing and evolved into content strategy and UX writing, with strong experience in information architecture and accessibility. Today, I bring this background into the classroom to connect theory with real industry challenges.