Joaquim Ruiz Frago

Specialist in the analysis, design, and execution of digital strategies aimed at improving business results, with a solid track record in digital transformation, eCommerce, and artificial intelligence applied to business. He currently holds the position of Chief Digital Officer (CDO) at The Etailers, where he leads growth, innovation, and digital optimization initiatives.

He has extensive management experience in the technology sector, having held positions of responsibility at companies such as Ericsson, Tecnocom, SATEC, Nortel Networks, and Unitronics Comunicaciones, as well as collaborating with the digital business consultancy RocaSalvatella. He has been a member of the E-commerce & Tech Barcelona Cluster and has actively participated in the digital and technology ecosystem as a mentor or partner in startups such as Cocunat and Vackart.

He holds a degree in Telecommunications Engineering from La Salle and has extensive academic training, with a Master´s Degree in Artificial Intelligence from BIG School, a Master´s Degree in Business Administration and Management from EAE Business School, and a Master´s Degree in Marketing and Communication Management from the Open University of Catalonia (UOC). He has also completed the Executive Development Program (PDD) at IESE, strengthening his strategic and executive leadership profile.