Imma Pallejà Masip

Imma Pallejà Masip
Academic Director – Undergraduate Business Programmes
La Salle Campus Barcelona – Universitat Ramon Llull
Academic Background
Master in Financial Management, Institut d’Estudis Financers (1999)
Bachelor’s Degree in Economics and Business, University of Barcelona
Teaching Activity
Lecturer in bachelor’s and master’s programmes at the Department of Business and Technology (URL, 2007–present).
Academic coordination of Business & Technology and International MBA programmes (2022–2025).
Research and Knowledge Transfer Activity
Participation in applied studies in economics, business and digital transformation.
Collaboration in projects related to AI adoption, educational innovation, and competency development.
Professional Activity
Manager and Research Coordinator, BCF Consultors (2000–2007).
Tutor in Business Administration, Open University of Catalonia (1999–2006).
Lecturer in Economics, Rovira i Virgili University (1992–2000).
Achievements
Significant contribution to the implementation and academic coordination of business and technology programmes at La Salle-URL.
Additional Information
Experience in educational innovation, AI applied to teaching, academic management, and the creation of content for online master’s programmes.
Research profiles
Imma">https://orcid.org/my-orcid?orcid=0009-0008-5284-3401">Imma Pallejà Masip (0009-0008-5284-3401) - My ORCID
Imma">https://merit.url.edu/es/persons/imma-pallej%C3%A0-masip/">Imma Pallejà Masip - Universidad Ramon Llull