Diego Sánchez Pérez

Diego Sánchez Pérez
E-mail
diego.sanchez@ext.salle.url.edu
Building
IOTICAT
Address
C. Quatre Camins 30, 08022, Barcelona
Floor
IOT
Section
Department of Management and Technology
Position
Professor

Digital Marketing and E-Commerce professional with over 15 years of experience in international companies across different sectors.

He is currently the coordinator of the Online Master´s Degree in Digital Marketing and Social Media at LaSalle-URL, as well as a professor in face-to-face and online programs on Artificial Intelligence applied to E-Commerce and Digital Marketing, integrating the latest generative and analytical tools into business processes. He also works as a consultant in E-Commerce and business development.

He was previously Global Director of E-Commerce at Lladró, a multinational company in the luxury decoration, lighting, and jewelry sector. Prior to that, he developed his career as E-Commerce Manager at Tinycottons.com, Digital Marketing Manager at eTailers, Head of International Expansion at the start-up BiosUrn.com, Marketing Manager at Zodiac Poolcare, and Director of Marketing and Communication at SICK Optic-Electronic.

He holds a General Management Program (PDG) from IESE. He has an international MBA from LaSalle-URL and holds master´s degrees in Marketing and Commercial Management, E-Commerce, and Internet Business Creation.