Cristina Bonet Capell

E-mail
cristina.bonet@ext.salle.url.edu
Building
IOTICAT
Address
C. Quatre Camins 30, 08022, Barcelona
Floor
IOT
Section
Department of Management and Technology
Position
Professor

Cristina Bonet Capell
Marketing Lecturer | Strategy and Communication Consultant
La Salle Campus Barcelona – Universitat Ramon Llull

Education

  • MBA, ESADE Business School (Spain)
  • PhD in Strategic Communication, Advertising and Public Relations (ongoing), Universitat Autònoma de Barcelona

Teaching activity

Lecturer at La Salle Campus Barcelona – Universitat Ramon Llull and several international institutions including TBS Education and Universitat Rovira i Virgili. Teaches marketing, advertising, consumer behaviour and business-related subjects.

Research and transfer activity

Research focused on the impact of artificial intelligence on consumer behaviour, with applications in marketing and strategic communication.

Professional activity

Professional with over 25 years of experience in marketing, sales and communication across sectors such as tourism, hospitality, retail and real estate. Strong background in strategy development and business consulting.

Additional information

Specialised in strategic marketing, communication and business development. Senior international profile with strong focus on teaching, mentoring and consulting.