Betty Jéssica Lingán Azañedo

E-mail
bettyjessica.lingan@salle.url.edu
Building
Sant Miquel Febres
Address
C. Sant Joan de La Salle 42, 08022, Barcelona
Floor
2
Office
2.17

Holds a PhD in Advertising and Public Relations from the Autonomous University of Barcelona, a Master´s in Social Media Branding & Strategy, and a Postgraduate degree in Brand Community Management from La Salle - Ramon Llull University. Additionally, possesses a DESE in Perception, Communication, and Time from the Autonomous University of Barcelona.

The doctoral thesis was awarded Excellent Cum Laude and received first place for the research Perception of the Internal Public of the Vall d´Hebron Hospital, granted by the Institut Català de la Salut.

A specialist in digital strategy, marketing, strategic communication, and artificial intelligence applied to marketing. With over 20 years of experience, has developed marketing and communication programs across industries such as telecommunications, fashion, tourism, health, and education.

Has more than two decades of experience as a university lecturer. Currently serves as a Teaching and Research Academic in the Business Management and Technology Programme at La Salle International School of Commerce and Digital Economy.