Alex Frances Gomis

Àlex Francés is a marketing and digital transformation professional with a diverse background combining strategy, creativity, and execution, and a clear commitment to continuous learning and innovation.

He began his career by founding his own digital agency in 2009, a key experience that allowed him to develop a comprehensive vision of the business, team leadership, and adaptation to changing environments. He later joined LOLA MullenLowe, where he managed global campaigns for brands such as SEAT, AXE, and Magnum. He then worked as a digital consultant at RocaSalvatella, supporting companies in their digital transformation processes with a strategic and purpose-driven approach.

He subsequently made the leap to the client side, leading marketing and digital transformation areas at RODI Motor Services and Grupo MCI. He is currently Marketing Director at Grupo RV, where he drives brand strategy, communication, and innovation at the group level.

He combines his professional activity with teaching in university master´s programs, where he shares his practical experience, inspires new digital marketing professionals, and stays in constant contact with new trends and approaches in the sector.