Aleksandra Lipasova

Building
IOTICAT
Address
C. Quatre Camins 30, 08022, Barcelona
Floor
IOT
Section
Department of Management and Technology
Position
Professor

Alexandra Lipasova
Associate Professor | Business and Market Analytics Consultant
La Salle Campus Barcelona – Universitat Ramon Llull

Education

  • PhD in Social Sciences, Universitat Pompeu Fabra (Spain)
  • Master’s Degree in Economics, Higher School of Economics

Teaching activity

Associate Professor at La Salle Campus Barcelona – Universitat Ramon Llull since 2025, teaching business analytics, economics and digital transformation-related subjects.

Professional activity

Consultant with over 20 years of experience in market and business analysis across multiple industries (FMCG, banking, telecom, pharma, retail). Former Senior Consultant at The Value Search Team, specialising in business value management, data analysis and technology investment optimisation. Extensive experience in digital transformation and operations improvement projects.

Additional information

Specialised in business analytics, digital transformation and operational optimisation. International profile with strong analytical and results-driven approach.