Degree in Management of Business and Technology La Salle Campus Barcelona

Degree in Management of Business and Technology

Internationality, technology, innovation, creativity, entrepreneurship, values, and both people and team management are the keys to define this degree. Includes international stages.

Applied Research in Management and Technology

This course is to provide students with an in-depth knowledge of the design and management of research projects. The course prepares students for the undertaking of the final thesis in year four of the degree programme. By the end of the course students will be able to set realistic research objectives, design accurate and appropriate research methods, undertake comprehensive literature reviews, analyse quantitative and qualitative data and write-up their findings. This course also aims to practically apply the theoretical concepts and develop management skills necessary for the successful undertaking of a research project. These skills include: planning, organisation, time management, interpersonal communication, teamwork, leadership. Students will have the opportunity to practically apply knowledge developed in several subject areas including marketing management, global marketing, human resource management, cross-cultural management, project management and should provide experience in preparation for the final thesis.
Type Subject
Tercer - Obligatoria

Titular Professors

Previous Knowledge

The objectives of this course are to:
- Identify the different roles research can play in an organization.
- Provide an introduction to research philosophy and its importance when adopting a research approach and designing a methodology,
- Undertake a systematic, rigorous literature review as the basis for a research study.
- Enable students to effectively establish appropriate objectives for a research project.
- Practically implement and critically analyse the use of questionnaires, semi-structured interviews and focus groups.
- Accurately analyse and present quantitative and qualitative data.
- To manage a research project from start to end.
- To gain experience working with real organizations and to understand the nature of client-supplier relations.
- To provide support for the design and implementation of students' Final Projects


1. Course Introduction. Understand the course, the TFG process and what makes a successful TFG.

2. What is research? Philosophy and guiding principles.

3. Choosing a project topic

4. Writing the literature review / Management Case background and New Venture market overview.

5. Methodology / data collection strategy.

6. Data Analysis

7. Conclusions, communicating data, discussing your findings, drawing conclusions.


The class sessions will involve a dynamic combination of theory and practice. Students will be required to read before coming to class and be prepared to discuss relevant issues in the group, as well as being able to apply their knowledge to practical examples. Throughout the course students will work in groups on an ongoing research project that they will design, execute and evaluate. Every theoretical step taken will be tested in practical terms through these projects. Students will be expected to develop these projects outside of class.

The practical research project management dimension of the course is designed and executed by the students as managers of the project under the supervision of the professor. The 'classes' are redefined as 'meetings' and the students must learn to plan and organize these meetings effectively in order to achieve the objectives they establish. Students are guided by the professor in terms of theoretical contents, which is expected to be done in preparation for meetings and should influence the actions and its deliverables. The ultimate aim is to simulate as realistically as possible how a research team would work on a consultancy project.


Project proposal (1.000 to 1.500 words) (25%)

Literature review / MC problem background / NV Market analysis background first draft (2.500 to 3.000 words) (40%)

Final Exam (20%)

Participation (15%)

Evaluation Criteria
Basic Bibliography

Saunders, M et al. (2006) Research Methods for Business Students, 4th edition, FT Prentice Hall.

Additional Material