Join our Master’s Degree in Digital Marketing and Social Media Management openclass and discover how to go from invisible to impactful.
In this sesion we´ll analyze how social media has changed the game between brands and consumers. Did you know that traditional strategies are no longer enough? Brands now need creative and innovative strategies that connect authentically and meaningfully.
We will introduce you to the BRACES model, a tool that will help you assess whether your message has what it takes to grab attention in a crowded digital space.
Are you ready to innovate? We will explore eight creative structures that will help you create campaigns that are not just seen but leave a lasting impact. Connect with us and learn how to make your brand stand out.
Keynote speaker
Ramón Castillo
An expert in creativity and technology with over 25 years of experience in Digital Communication. He has been a professor of Branded Content & Transmedia Communication in our Digital Marketing and Social Media Management master since 2015!