Mobile businesses and apps are growing and have become an important part of most companies’ marketing and communication strategies. What is a major investment for these companies needs to be accompanied by managers who understand the basic elements of the mobile ecosystem and have the mobile product management skills to ensure apps are successfully planned, produced, developed and published. With more than a million apps in each of the main app markets, and hundreds being launched every day, this Mobile Apps Management course helps students to identify, understand and apply the business, technical, marketing and distribution concepts that make the difference between success and failure: either being featured in the top downloads and sales rankings of Google Play and the App Store or getting few or even, no downloads at all. Through a series of classes and workshops, with many examples and practical considerations students will examine the management of an app from its inception to the moment it gets published in an app store and is marketed to potential users in an ever-changing environment, with new devices and technologies that are allowing new and disruptive business models.