Description
This subject has two parts. On the one hand, the basic concepts are taught to create a new web business and explain cases that inspire the student to create new projects and, in turn, motivate his entrepreneurial spirit. In the second part, the subject analyzes the different SEO aspects that affect a web project.
Type Subject
Primer - Obligatoria
Semester
Second
Course
1
Credits
5.00
Titular Professors
Director of Educational Innovation
Previous Knowledge
Objectives
Contents
SEO and Web Analytics
What is SEO?
Strategy: DEV vs. MKT
Optimization process
Architecture
Keyword Research
OnPage Techniques
SMO
CRO
Web Analytics
Entrepreneurship
Discussion of experiences
Generation of basic documents to have a general idea of the business
Methodology
Evaluation
Evaluation Criteria
The learning outcomes of this subject are the following:
[RA4] The student can use web analytics tools and extract conclusions from them in order to correctly manage a web business.
Basic Bibliography
Additional Material