Titular Professors
Graphic design knowledge (color theory, typography, composition, etc.)
Knowledge of Illustrator and Photoshop
General objectives of the course
Follow the stages of a professional web development.
Understand the requirements according to the needs of the client to create a project that is appropriate to the
objectives.
Present correctly in written and oral form the results obtained.
Specific Objectives
To deepen the concept of User Interface for digital applications.
Knowing techniques for the analysis of web platform design.
Apply these techniques to your own designs.
Acquire advanced knowledge in the use of evaluation and prototyping tools.
Learn the process of methodological development in user experience.
To know evaluation methodologies with users.
Understand the analysis of information architecture and the functionality of the application.
First semester
Briefing
User modeling
Benchmarking
Project analysis
Information architecture
Interaction design
Responsive design
Second semester
User experience evaluation
Visual interface design
Evaluation techniques
Test with users
Mockups/Wireframes
Style guides
Marketing strategies
The course is based on applying a User-Centered Design (UCD) process to the design of a web page.
During the first semester we work on the first phase of discovery using techniques that allow us to evaluate the type of
content to be contemplated, and during the second semester we carry out the definition phase in which the project is
conceptualized. Each phase has an associated delivery from which both the report and the oral defence are evaluated.
The subject has a weekly operation with 2 teaching sessions:
During each session, initially an introduction to the basic concepts will be made and later the concepts explained in a
practical exercise will be applied.
FIRST SEMESTER'S GRADE (30%)
Follow-up of work in class (10%)
EC1 (30%)
EC2 (30%)
EC3 (30%)
SECOND SEMESTER'S GRADE (70%)
Follow-up of work in class (10%)
EC4 (10%)
EC5 (10%)
EC6 (10%)
Delivery of PRACTICE part 1 (20%)
Delivery of PRACTICE part 2 (40%)
This is Service Design Thinking http://thisisservicedesignthinking.com/
KELLEY, D & KELLEY, T. Creative Confidence: Unleashing the Creative Potential Within Us All (William Collins
Publisher)
DE BONO, E. Seis sombreros para pensar (Paidos Editorial)
GARRETT, J.J. The elements of user experience (New Riders)
MORVILLE & ROSENFELD. Information architecture for the WWW (O'Reilly Media)
EMBERLEY, E. Ed. Emberley's Drawing Book: Make a World (LB Kids)
KRUG, S. Dont make me think, Revisited (New Riders)
NORMAN, D. The design of everyday things (Basic Books)
LIDWELL, HOLDER et alt. Universal Principles of Design, Revised and Updated (Rockport Publishers)
PANNAFINO, J. Interdisciplinary Interaction Design (Assidous Publishing)