No previous knowledge is required.
- Knowledge of the business opportunities of Information Society
- Knowledge about the effects of globalization and internationalization in business models
- Knowledge of business cooperation opportunities
- Knowledge of techniques for managing the project portfolio
- Knowledge of business marketing schemes
Strategic Marketing
1. Analysis of needs and opportunities
1.1. Analysis of Competition
1.2. Chain / Sector Value System
1.3. Product Life Cycle
2. Segmentation and Positioning
3. Techniques of Market Research
Marketing of Technology Products
1. Introduction to 4Ps of Marketing
2. Definition of the Product and Service
3. Price Fixing
4. Marketing
5. Promotion
6. Marketing, ethics and social marketing
Marketing Plan
Lectures
Case studies
Resolution of exercises
Exams
Reports/work in group
Presentation
Participation in class