None
The students will acquire the knowledge, and develop the skills that are indicated following:
- Objective 1: To acquire the basic knowledge of a creative process and acquire the creative aptitudes to come to the conception of a new product / service, afterwards analyze different sources of information and take decisions from this information.
- Objective 2: Understanding the concept of innovation, its management and how it is applied to the company in a form of project. How is needed to manage it, a follow-up and alterations if there are diversions.
- Objective 3: Working in teams and with a multidisciplinary team where the management of the project and the team is very important to manage to obtain what is wished.
- Objective 4: Capacity of adjustment and solving problems in a process of changes implantation to produce a new product or service.
- Objective 5: Developing the skill to organize and manage projects, teams of persons, situations of change and the logistics of the production of a new product and introduction on the market.
The subject includes three principal parts detailed following:
A. INNOVATION SYSTEMS
A.1 Basic concepts of innovation
1.1 Types of innovation
1.2 Business Innovation
1.3 Technologic vigilance, benchmarking
information sources
A.2 Innovation methodologies
2.1 Cotec Innovation Model
2.2 Cidem Innovation Model
2.3 Kline-Rossenberg Innovation Model
2.4.UNE 166.000 Model
A.3 Implantation of a business innovation system
3.1 Design of the process of innovation.
3.2 Structure and necessary business means.
3.3 Innovation measure
3.4 Business culture
A.4 Innovation Process
4.1 Phase of captation
4.2 Creative phase
4.3 Validation phase
4.4 Market proof phase
4.5 Production
B. PROJECT INNOVATION MANAGEMENT
B.1 Innovation project
1.1 Characteristics of innovation project.
1.2 Determinant clue factors.
1.3 Stakeholders determination
1.4 Project phases
B.2 Project Management
2.1 How to plan an innovation project?
2.2 How organize the project success?
2.3 Management methodologies
2.4 Management and following team
B.3 Professional profile of the innovation manager
3.1 Professional profile of the manager
3.2 Personal management
3.3 Continuous improvement
B.4 Communication
4.1 Internal communication
4.2 External communication
4.3 Focus and management of the communication
B.5 Prototypes development
5.1 Basic concepts and definitions
5.2 Knowledge management
5.3 External vs internal development
5.4 Project and team management
B.6 Life cycle of the product
6.1 Product cycle life
6.2 Life cycle Phases
6.3 How to modify the life cycle
B.7 Study case
7.1 Case planning
7.2 Problem study
7.3 Innovative alternatives Study and design of new Products
7.4 Final solution.
C. ENVIRONMENT MANAGEMENT
C.1 Project environment
1.1 Definition of the project environment
1.2 Internal factors
1.3 External factors
C.2 Environment Management
2.1 Critical factors determination
2.2 Priority of critical factors according to importance
2.3 Effects of the environment on the management of the project
2.4 The communication as a clue factor
2.5 Correct actions
C.3 Business environment
3.1 Determination of a proper managerial environment
3.2 Situation analysis
3.3 How to manage negative factors
3.4 Change management
C.4 Competence
4.1 Competence analysis. Studies of benchmarking
4.2 Ways to act.
*This content is under revision*
The subject will be given on the basis of theoretical and practical classes where the theoretical concepts were applied. The class will be divided in groups of 3 or 4 persons who were working in team to solve the cases that appear in class, as well as a final work of the issue will done in collaboration with a company that students have to choose with the help of the teacher. The theoretical classes will be given as magisterial classes with help of material multimedia (as projector, video or PC). The teacher will explain the subject and it will complement it with his own experience. The students will have a bibliographical support to follow the subject, as well as references to Internet.
The practice classes will be focused in study cases connected with the issue of the class. Cases will be given in class to be worked them at home by the student. Later the students in teams of 3 or 4 persons will comment the cases and will propose a solution together. This work will have the support of the teacher. Finally the cases with the solution will be exposed in class.
The teacher will correct the cases and will evaluate the public presentations.
The evaluation of the subject will be done under the following criteria:
A. Exams
D. Homework
F. Work in groups
I. Presentations
Will be a final exam which represents the 50% of the note and evaluate the theoretical part of the issue and the capacity to execute a design process and development of new products (case resolution).
Work done in class, individually and in group, represents the other 50% of the note. The students will be evaluated depending on the work asked for at the beginning of the course.
The final grade will be the sum of both grades, but both must be proved separately.
The objectives will be evaluated by the following way:
- Objective 1: To acquire the basic knowledge of a creative process and to acquire the creative aptitudes to come to the conception of a new product / service, afterwards analyze different sources of information and to take decisions from this information [A, D, F,I].
- Objective 2: Understanding the concept of innovation, its management and how it is applied to the company in a form of project. How is needed to manage it, a follow-up and alterations if there are diversions [D, F, I].
- Objective 3: Working in teams and with a multidisciplinary team where the management of the project and of the team is very important to manage to obtain what is wished [F,I].
- Objective 4: Capacity of adjustment and of overcoming problem in a process of implantation of the changes to produce a new product or service [D,F,I].
- Objective 5: Developing the aptitude to organize and manage projects, teams of persons, situations of change and the logistics of the production of a new product and introduction on the market [D,F,I].
`La Innovación que SI funciona´. T. Dávila, M.J. Epstein, R. Shelton. Ediciones DEUSTO SA