The course aims to introduce graphic projects through learning the basics of graphic design. Fundamental issues such as the use of typefaces, digital image treatment, graphic composition, and the creation of discourses and / or narratives through the image.
Type Subject
Primer - Obligatoria
Previous Knowledge



At the end of the course, students will have the basic notions of how to express ideas graphically and how to project through images and typography.

Learning Outcomes of this subject are:
RA.01 Knowledge on image edition (GTIDC)
RA.02 The necessary and basic knowledge on Graphic Design (GTIDC)
RA.03 Know to create drawings and designs visually attractive (GTIDC)


The course will be split in two blocks:

1. Theoretical-Instrumental Block: learning the basic knowledge to work with the conceptual and practical tools of graphic design
2. Project Block: learn to manage, direct and present a graphic design project through different methods and strategies

Both blocks will focus on:

Design Thinking
- What ”to design” means
- Basic concepts and language
- Speech mastery

Referents and imaginary
- Reference study
- Semiotics and the meaning of images

- Font types
- Examples and ways of use

Color, shape and composition
● Basic theory of color
● Combinations
● Composition rules

Digital composition with Photoshop
● Crop images
● Color edit
● Creation of digital collages

Vector creation with Illustrator
● Basic contour drawing
● Creation of logotypes


D1. Theory Classes
The teacher makes a theoretical exposition of the basic concepts that the students must acquire in order to develop the projects of the subject.

D2. Exercices
Throughout the course, activities, exercises and readings will be proposed that will be shared in class.

D3. Laboratory Practices
Individual exercises of design will be proposed, aix with a dossier project in which all projects will be incorporated in the course of the course. Tot això is durà a terme partially a class.


SA1. Exams
SA2. Exercices
SA3. Practices
SA4. Dossier

Evaluation Criteria

SA1. Exams
The subject has two theoretical-practical exams. The first one is carried out during the control point and evaluates the basic concepts of design, typography and vector drawing, while the second (which is carried out at the end of the course) evaluates deeper concepts at the project and digital treatment level. from image.

SA2. Exercices
The subject has six exercises to deliver during the course. These exercises are simple practices that will serve to continue using concepts and tools worked in class.

SA3. Prácticas
The course has three practices to deliver during the course. They are more complex exercises that have to be delivered together with a memory of up to a maximum of 1500 words.

SA4. Dossier
During the course, students must work on the development of a dossier of projects, where the projects carried out during the course will be put in order. The dossier must be a project in itself. You have to demonstrate character, personal judgment and a clear creative intention. The dossier must be submitted together with a written memory of up to a maximum of 1500 words.

Basic Bibliography

Groys, Boris, (2016), Volverse Público. Las transformaciones del arte en el ágora contemporánea, Buenos Aires, Argentina: Caja Negra Editora.
Ordóñez, Hernán (2010) TYPEX. Tipografía. Una Experiencia Docente, Barcelona, España: Index Book.
De Fusco, Renato (2005) Historia del diseño, Barcelona, España: Santa & Cole Ediciones.

Additional Material