Marc Pifarré Zaragoza

Marc Pifarré holds a degree in psychology by the Ramon Llull University and a. Master in clinical Psychology and psychotherapy by Blanquerna Foundation (URL). He worked during 2 years in a private consultation dedicated to clinical psychology, currently is working in La Salle University as a scientific advisor in UX (User Experience), he is member of the GTM (Research Group of investigation on Media Technologies) and titular professor of MCDEM Master. His research consists in the application of constructivist psychological methods on User Experience field. He has developed and published methods as SMG (Sensory Metaphor Generation) developed in UPC (Polytechnic University of Catalonia) and BLA (Bipolar Laddering), developed in URL (University Ramon Llull) Nowadays he is combining research activities with R+I projects which allows applying experimental methods on User Experience projects.