Jorge Pi Muntadas

Jorge Pi Muntadas
Section
Department of Management and Technology
Position
Professor

Executive Producer at the Corporació Catalana de Mitjans Audiovisuals (TV3 and Catalunya Ràdio).
Industrial Designer by training and digital vocation. After working as an industrial designer in my own agency, I soon made my way into the field of marketing and communication. I gave up my vocation to work on my passion, the Digital Transformation, in all its fields starting in Grupo Godó and currently for 12 years in the CCMA. Focused on the change of communication model working on native I am the conceptualizer of audiovisual products such as #Etiquetats or Em Dic Manel. Both programs are part of the national audiovisual innovation and are pioneers in distributing content outside of television by adapting the new transmedia narrative. Both programs exploit branded content to address the new model of discontinuous communication. Since 1 month ago, I stir up Catalunya Ràdio with the program Revolució 4.0