Titular Professors
Define and describe the foundations for oral and written business communication.
Identify and implement best practices in making effective presentations.
Identify and implement best practices in written communication.
Identify and implement best practices in contexts where business communication occurs, such as teams and in leadership positions.
Below you can find the main topics that will be covered:
Topic 1 Welcome and Introduction to the course/ Why Is It Important to Communicate Well?
Topic 2 Developing Business Presentations/ Introduction to the Speech to Demonstrate
Topic 3 Organization and Outlines/ Practicing the Speech to Demonstrate
Topic 4 Effective Business Writing/ Practicing the Speech to Demonstrate
Topic 5 Writing Preparation/ Practicing the Speech to Demonstrate
Topic 6 Presentations to Persuade/ Writing/ Introduction to the Speech to Persuade
Topic 7 Business Writing in Action/ Practicing the Speech to Persuade
Topic 8 Business Writing in Action/ Practicing the Speech to Persuade
Topic 9 Business Writing in Action/ Practicing the Speech to Persuade
Topic 10 Introduction to Final Group Project
Topic 11 Intercultural and International Business Communication
Topic 12 Final Group Communication Project Preparation
Topic 13 Revise and Check
The learning approach is based on a range of teaching methods that seek to foster your understanding of communication and the development of practical communication skills. A hands-on approach is taken throughout the course with out-of-class readings, assignments and exercises; teamwork activities; individual and group presentations; exercises and discussions.
Classes are designed to maximize student participation and debate. Participative attendance is a major component of this course.
Your Final Grade for this course will be calculated as follows:
30% of your grade will be based on quality class participation.
10% of your grade is based on your first individual presentation.
15% of your grade is based on your second individual presentation.
15% of your grade is based on the result of a mid-term examination.
30% of your grade is based on your Group Communication Project.
Retake policy:
The student will not be elegible to do the retake if he has not taken Midterm or Final Exam and if he has not completed all your required oral presentations.
IReadings
Bovée, Courtland and Thill , John., 2012, Business Communication, Global Edition. 11th ed. Pearson Education. ISBN-10 1-4479-1931-9. etext