master marketing digital la salle campus barcelona

Master of Science in Marketing and Social Media Management

If you want to be an expert in digital marketing, web optimization, eCommerce and digital analytics, with this master you will be able to be-come one, working with professionals and a practical and innovative methodology

Official name
Master of Science in Marketing and Social Media Management
Degree certificate issued by The Ministry of Education
Modality On-site On-site
Duration 9 Months 9 Months
Language Spanish Spanish
Places available 50 50
Credits 60-ECTS 60-ECTS
Start Date 08 March 2024 25 October 2024
Schedule Fridays from 19h to 22h and Saturdays from 9h to 15h (every two Fridays from 16h to 22h) Fridays from 19h to 22h and Saturdays from 9h to 15h (every two Fridays from 16h to 22h)
Location Barcelona Barcelona


Digital marketing is an essential component in the global strategy of companies. The digital environment offers new and powerful channels of direct communication with potential and current customers that must be managed. This is why companies are today immersed in a process of adapting their products, services and communication strategies to the new digital customer.

Consequently, there has been a 61% increase in hiring related to digital marketing specialist positions during the last year, making digital marketing one of the sectors that will demand the most talent in the coming years.



The Master's Degree in Digital Marketing and Social Media Management is an official European degree, with which you will fully immerse yourself in the universe of SEM, SEO, Social Ads, Influencer Marketing, Branded Content and Analytics, among others, in a 100% practical way. so that you can assume the direction of the analytical, strategic and operational marketing of any organization.

You will learn to use analytical and Business Intelligence tools applied to digital marketing campaigns to define KPIs, measure results, optimize processes and differentiate the brand in the market.

Take your educational experience to the next level with our own "learning by challenge" methodology, developed from real cases and a Final Master Thesis based on a real company, which will allow you to acquire a transversal vision of the digital marketing plan: strategy, budget management and use of the necessary tools in day-to-day tactics.



The Master is presented in two different modules, one related to the management of social networks and the other dedicated to developing a comprehensive digital marketing plan, taking into account organic and paid channels (paid, earned & own media), and the online analytics to measure the impact of the actions carried out.

You will plan and carry out online marketing campaigns in multi-channel environments - even in the metaverse! -and you will learn to measure the results of the activations. And all this with active professors, working in top-tier companies such as Inditex, Estrella Damm, Banc Sabadell, Johnson & Johnson and Etailers.

You can also take the program online as an Online Master of Science in Digital Marketing and Social Media Management.

The Master of Science in Marketing and Social Media Management has obtained n.24 in E-Business and Digital Marketing, Western Europe, Eduniversal Ranking 2022.



Did you know that your company can invest in your training?

Through FUNDAE (State Foundation for Employment Training) your company can benefit from a credit to encourage your professional development, thus improving productivity and competitive advantages.

From La Salle-URL we will provide you with all the information so that you can process and manage this bonus with your company.

The Master in numbers
Top 1
Business & Management in Spain, World University Rankings 2023
Top 5
Ranking Spain, Eduniversal 2022
Ranking Global, Eduniversal 2022
Tools you will use

Competences of the Master in Digital Marketing of La Salle

Most in-demand digital professions in 2021

We spoke with Santi Sanchez, coordinator of the Masters in Digital Marketing and eCommerce at La Salle-URL, about the study plans, the added value of each program and its adaptation to new trends and challenges in the sector. 

Sonia Casado, alumni of the Master in Digital Marketing and current Director of Operations at Women in Mobile, explains her experience studying this program and how it has helped her advance her professional career to where she is today. 

Andrea Márquez decided to study at La Salle-URL, with a master's degree in Digital Marketing. She explains how the master's degree has helped her, both professionally and personally, and what aspects of the program stand out.

Lucía Sendón, explains her experience in the master's degree: why she decided to do this master's degree and the development of her professional career.

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