|08 March 2024
|Friday from 7 p.m. to 10 p.m. and Saturdays from 9 a.m. to 3:00 p.m.
With the advent of digital technology, marketing is undergoing a profound transformation. On the one hand, consumers are fragmented into increasingly intelligent and harder-to-reach segments, and technology is moving so rapidly that new marketing and communication tools are constantly emerging.
Digital marketing has become a real and effective alternative to expensive advertising in classic media because it allows a much more direct interaction with the customer.
Social networks already occupy a prominent place in the marketing strategies of companies and have become a central and strategic channel, not only for communication, but also for commercial research, public relations, customer service and brand positioning.
The Postgraduate Course in Digital Marketing will train you as a professional capable of directing Digital Marketing departments, not only from a technical or tactical point of view, but also from a global and strategic management point of view.
It is an innovative and updated program that adapts to the demands of the market and combines the techniques of Digital Marketing and Social Media, with the necessary management techniques to run a Marketing and Communication Department as a strategic part of the business .
You can also take the program online as a Online Postgraduate in Digital Marketing.
The Postgraduate Course in Digital Marketing has obtained the n.25 in E-Business and Digital Marketing, Western Europe, in the Eduniversal Best Masters Ranking worldwide in its ninth edition (2021).