Profesores Titulares
By the end of the course the students will develop skills in:
Understanding the entrepreneurial process.
Identifying, developing, assessing, and pitching new ideas.
Developing an awareness of the possibilities and limitations of different business models.
Enhancing your sensitivity and skills in discussing the financial needs of a new venture.
Identifying the challenges and opportunities of growth and harvesting.
Testing the hypotheses in your initial business model to arrive at your first pivot.
Topic 1 Introduction
Topic 2 Design Thinking Workshop
Topic 3 Finding the right idea for you
Topic 4 Design Thinking and Observation
Topic 5 Initial Problem Presentations
Topic 6 Exploring Your Idea
Topic 7 Customer Discovery
Topic 8 Observation Presentations
Topic 9 Leaps of Faith and Problem Interviews
Topic 10 Business Model Canvas
Topic 11 The Pitch
Topic 12 The Pitch - Visual Stories
Topic 13 The Customer
Topic 14 Empathy Map and The Value Proposition
Topic 15 Minimum Viable Product and the Pivot
Topic 16 The Entrepreneur
Topic 17 Estimating Demand and Market Size/ Revenues and Costs
Topic 18 Demand Creation
Topic 19 Startup.com
Topic 20 Obtaining Financing
The main project we will work on throughout the course is generating ideas for a new technology start-up, developing the business model for the start-up, and collecting information from potential stakeholders to improve and change the business model based on this feedback.
Your final grade consists:
Class Attendance: 10%.
Participation: 10%.
Failure CV: 5%.
Mid-term Presentation: 20%.
Blog: 20%.
Submission to Technova Business Ideas Contest: 15%.
Final Exam: 20%.
Osterwalder, A and Pigneur, Y (2010) Business Model Generation, John Wiley & Sons.
Blank, S (2005) The Four Steps to The Epiphany, Cafepress.com.
Mullins, R. and Komisar, R. (2009) Getting to Plan B, Harvard Business Press.