As Peter Drucker said, “if you can’t measure it, you can’t improve it”. You can’t know whether you are successful unless success is defined and tracked. The problem is that according to ITSMA, 74% of marketers can't measure or report how their efforts impact their business. It’s uncertain whether this stems from lack of resources or lack of knowledge on using marketing analytics. However, with the rise of digital marketing, there’s no longer an excuse for failing to keep up with data. The aim of this course in to provide a solid knowledge about digital KPI (Key Performance Indicators), tools to measure these KPI and ways to improve the digital business performance.