Goals
This Online Postgraduate in Digital Marketing will offer students the knowledge and skills they need to face present and future challenges as a marketing professional. Upon completion of the programme, you will be able to:
- Manage and lead the online marketing of a company, brand or product.
- Define a digital marketing strategy.
- Learn about the new marketing and communication tools offered by the Internet.
- Create a digital marketing plan.
- Learn how to plan and analyse the results of internet campaigns.
- Manage a digital marketing department as a strategic business unit within companies.
- Enjoy a solid, comprehensive vision of digital marketing and its ability to accelerate online business.
- Master the necessary tools to observe the online market.
- Detect trends, best practices and put in place mechanisms to remain up-to-date in this dynamic sector.