- 1. Fundamentals of innovation in the company
- Innovation as a fundamental pillar for the success of the company
- The innovation cycle and main models
- Adoption and diffusion of innovation
- Degrees and types of innovation: disruptive innovation
- Real cases and examples
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- 2. Creativity I: main techniques
- From imagination to innovation
- Phases of a creative process
- Creativity techniques
- Practical workshop
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- 3. The Innovation Process
- Main phases of an innovation process
- Search for ideas to innovate – Technology watch
- Open innovation and its main advantages
- Open innovation scenarios: real examples
- The customer as the center of the innovative process
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- 4. Organization and skills to innovate
- Organizational structures to innovate
- iSkills: new profiles to innovate
- Intrapreneurship in the organization
- Most common mistakes and obstacles
- How to promote innovation in your organization
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- 5. Creativity II: challenge-based innovation workshop
- Disruptive thinking
- Creative development
- Proposed solutions
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- 6. Competitive strategies to innovate
- Sustainable competitive advantage
- Competitive strategies: imitability versus resource capacity
- Creation of new spaces and opportunities
- Competitive value proposition
- Case Study: Strategic Business Canvas
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- 7. Systematization and protection of innovation
- Innovation management models and standards
- Innovation certification
- Metrics and indicators
- Protection: designs, trademarks and intellectual property
- Creation and management of patents
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- 8. Ecosystems and innovation financing
- Innovation ecosystems and platforms
- Collaboration and knowledge networks
- Public and private funding channels
- Key opportunity selection criteria
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- 9. Creativity III: final practical workshop
- Introduction to the case study (industry and market context)
- Creative dynamics
- Case development (teamwork)
- Presentation of the works
- Final conclusions and closure
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