|15 March 2024
|Friday, from 16:30h to 21:30h
With our Course in Creativity and Innovation, you will learn the fundamentals of business innovation. This course is part of the University Expert in Innovation Management and Entrepreneurship programme.
The course will provide you with the knowledge you need to lead innovation initiatives and processes in companies, with an eminently practical, realistic approach to what innovation represents in the companies of today and tomorrow. In the same way, you will work on knowledge and creative skills that will enable you to promote and incorporate creativity into your day to day
Innovation is not just something to talk about at the water cooler. It has become an absolutely essential business discipline in modern-day companies, affecting both the structure and processes of the company and the skills and proactive mentalities of managers and employees alike, touching on such skills as imagination and creativity.
As Peter F. Drucker said: “the two fundamental elements in a company are marketing, because its mission is to attract customers to the company’s products, and innovation, because it allows them to offer a defining value that sets you apart from other competitors”. The other functions of the company, according to Drucker, “are simply cost management”.
At the end of this course, you will be ready to understand and participate in transformational innovation initiatives at your company, with the sensitivity you need to develop creative abilities, identify new opportunities and establish the appropriate approaches to carry them out.
The 10 ECTS credits offered by the course can be counted towards the University Expert Course in Innovation Management and Entrepreneurship.
COURSE WITH FUNDING AVAILABLE FOR COMPANIES
Some or all of the cost of this course may be covered by FUNDAE training funds.
La Salle-URL is accredited by FUNDAE as a training provider, and we provide all the information required so you can request funding for your course from said body.
We offer special bonuses to those companies that enroll several participants in the same course or in different courses within the current academic year.
WE ARE MEMBERS OF
La Salle Technova Barcelona is the Innovation Park of La Salle - Ramon Llull University. It is a connection hub between startups, investors and corporations, within the ecosystem of an entrepreneurial university. We are active members of local, national and international institutions with the aim of encouraging innovation on campus and promoting the cooperation of our entrepreneurs with start-ups and organizations from all over the world.