Maryam Vaziri

Maryam Vaziri holds a Ph.D. as an International Doctorate in Entrepreneurship and Management and a master´s in Applied Research in Economics and Business from the Autonomous University of Barcelona (UAB). She also has an MBA from JNTU, India. Her career spans various sectors. Maryam is a member of the Smart Society research group at LaSalle-URL and teaches multiple subjects at this school. Her research areas are consumer behavior and AI, international marketing, and brand strategies with mixed-method approaches.