Online Course in Digital Marketing

Discover the keys to web positioning (SEO), digital advertising (SEM), email marketing, social networks and web analytics

Official name
Online Course in Digital Marketing
Modality Online Self-Driven Learning
Duration 3 Months
Language Spanish
Places available 20
Credits 5-ECTS
Start Date 26 February 2024
Schedule 100% Flexible
Location Barcelona

The Digital Marketing Online Course is a unique opportunity to acquire fundamental knowledge and skills in the digital field. As information and communication technologies have become widespread, traditional and emerging companies are in need of adapting to this new environment.

This course offers knowledge in  Digital Marketing, from understanding its fundamentals and strategy, to developing a Digital Marketing plan.

Throughout the program, several key topics are explored such as  the Customer Decision Journey, the creation of Buyer Personas, web positioning (SEO), digital advertising (SEM), email marketing, social networks and web analytics. In addition, practical tools and techniques are presented, such as Google Search Console, GoogleAds, MetaBusinessManager, Mailchimp, Acumbamail, Mailjet, Hubspot, among others.

The focus of the course is to provide solid knowledge in digital marketing and e-commerce, equipping them with the necessary knowledge to develop effective strategies and use the right tools in the digital environment. Upon completion of the course, participants will be prepared to face the challenges of the digital world and make the most of the opportunities it offers.

It is an ideal course for both professionals looking  to update their digital skills, as well as for entrepreneurs and businessmen who wish to enhance their online presence and improve their business.

COURSE WITH FUNDING AVAILABLE FOR COMPANIES

Some or all of the cost of this course may be covered by FUNDAE training funds.

La Salle-URL is accredited by FUNDAE as a training provider, and we provide all the information required so you can request funding for your course from said body.​

We offer special bonuses to those companies that enroll several participants in the same course or in different courses within the current academic year.

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