Goals
The University Expert Course in Innovation Management in the Company will give you the essential knowledge you need to carry out entrepreneurship projects successfully, within the current innovation eco-system, in terms of your business model, business plan and financing capabilities.
The programme will cover the new opportunities that technology offers to leverage differentiation and value within the company’s value chain:
- You will acquire the grounding you need to lead and implement innovation initiatives and organise innovation processes in your company.
- You will learn the skills and knowledge necessary to implement both intrapreneurial and individual entrepreneurship initiatives.
- You will develop greater strategic vision focused on the positioning and launch of new products and services, with unique customer value proposition that sets you apart.
- You will acquire tools and capabilities that will allow you to implement projects involving innovation or entrepreneurship, from conception to launch on the market.
- You will fully understand the significance of the customer value proposition, with the aim of highlighting the concepts and methods that make up the competitive advantages of your product or service.
- You will identify areas of the market aimed at the development of new innovative initiatives.