Postgraduate in eCommerce

Become a qualified professional in design and implementation of eComerce platforms. You will be an expert in the analysis of market and business information and the management of digital sales

Nid: 443
Syllabus

Client Generation and Customer Acquisition

Digital Marketing Tools

 Analytics and eCommerce Metrics

 Conversions and Qualitative Analysis

Marketing and B2B eCommerce

Price Comparators and Market places

Social Media and PR for eCommerce

Measuring Results and Campaigns

Convert, Sell and Charge

Top eCommerce Platforms

Usability, Information Architecture and Development

Mobile and Social Shopping

Multichannel Solutions

Organization and Processes

Developing an eCommerce

Logistics, Customer Service and Loyalty

Logistics and Operations in eCommerce

 Customer Service

CRM and Loyalty

Omnicanality

Practical Cases

Finance and Legal Aspects

Payment Management in Electronic Commerce

Electronic Commerce Fraud Control

Introduction to Finance for Technological Companies

Results Account

Results Account: Practical Cases

Cash flow

Legal Framework in eCommerce

ECommerce Plan