Goals
With La Salle's Graduate in eCommerce you will be able to:
- Lead a digital marketing department and an eCommerce area as strategic business units within the companies.
- Obtain a deep and complete vision of all the areas of eCommerce, with special emphasis on digital marketing and Internet acceleration capabilities.
- Convert analysis of market and company information into a strategic asset, key to the implementation and management of digital sales areas and the competitiveness and differentiation of the company.
- Obtain the necessary tools to observe the market with a critical eye and distinguish the real business opportunities existing in eCommerce.
- Know how to define and manage logistics operations, omnichannel strategies and client management (Client Support, CRM, CRO and loyalty).