|Modality||Online Guided Learning|
|Start Date||09 October 2023|
WANTED: MARKETING & eCOMMERCE LEADERS
In Europe alone, there are already more than 300 million online buyers, so companies, faced with this huge market, have found it necessary to integrate, and even prioritize, the online sales channel, be it Business to Customer (B2C) or Business to Business (B2B).
The Online Master’s in eCommerce and Digital Marketing is specifically designed to prepare future digital marketing and eCommerce managers, providing them with all the tools and skills necessary to face and lead the future of business in the digital era.
WHY DO THE ONLINE MASTER'S DEGREE IN ECOMMERCE?
Since its creation, this master's degree has become the reference program at a European level, being, in 2013, the first master's degree in eCommerce in the entire continent. A program designed by recognized figures of electronic commerce, digital marketing, and social networks.
You will learn, through our own “learning by challenge” methodology, developed from real cases and a final master's thesis based on a real company. Aspects of our institutional DNA such as: technology, innovation, entrepreneurship and internationalization to train people with values.
WHAT ADDED VALUE DOES THE PROGRAM HAVE?
The Master is divided into two different modules, one related to the keys to launching an e-commerce and the other dedicated to developing a marketing plan and mastering the tools of digital marketing and online analytics.
You will plan and carry out online marketing campaigns in multi-channel environments and learn to measure the results of activations, to take the direction of strategic, operational and analytical marketing, being able to lead the online business of any organization. And all of this with active teachers, working in top-tier companies.
This program is offered online through the La Salle-URL Virtual Campus, so that you can combine your studies with your work hours and personal life.
You can also take the program on campus as the Master’s in eCommerce.
COURSE WITH FUNDING AVAILABLE FOR COMPANIES
Some or all of the cost of this master may be covered by FUNDAE training funds.
La Salle-URL is accredited by FUNDAE as a training provider, and we provide all the information required so you can request funding for your course from said body.