Program in Business Innovation Management

Prepare to take the lead with innovation initiatives in your company.

Nid: 7347
Syllabus

Creativity and innovation – 10 ECTS
  1. 1. Fundamentals of innovation in the company
    1. Innovation as a fundamental pillar for the success of the company
    2. The innovation cycle and main models
    3. Adoption and diffusion of innovation
    4. Degrees and types of innovation: disruptive innovation
    5. Real cases and examples
  1. 2. The innovation process
    1. Main phases of an innovation process
    2. Finding ideas to innovate: technology watch
    3. Open innovation and its main advantages
    4. Open innovation scenarios: real examples
    5. The customer at the centre of the innovative process
    6. Case study
  1. 3. Competitive strategies to innovate
    1. Sustainable competitive advantage
    2. Competitive strategies: mitilability vs resource capacity
    3. Disruptive technologies as a source and tool for innovation
    4. Creating new spaces and opportunities
    5. Competitive value proposition
    6. Case study
  1. 4. Creativity and main techniques
    1. From imagination to innovation
    2. Traditional versus radical creativity techniques: tools and methods, utility and impact
    3. Design Thinking: fundamentals and phases
    4. Use and application of AI in the creative process
    5. Case study
  1. 5. Creativity workshop: challenge-based innovation
    1. Strategies to encourage disruptive thinking
    2. Creative Development (CPS), Lateral Thinking, and Visual Thinking
    3. Applications of new technologies to the creative process
    4. Practical workshop on challenges with the support of disruptive technologies
  1. 6. Organization and skills to innovate
    1. Organizational structures to innovate
    2. iSkills: new profiles to innovate
    3. Intrapreneurship in the organization
    4. Most common mistakes and obstacles
    5. How to promote innovation in your organization
    6. Case study
  1. 7. Systematization and protection of innovation
    1. Innovation management models and standards
    2. Innovation certification
    3. Metrics and indicators
    4. Protection: designs, trademarks and intellectual property
    5. Patent creation and management
  1. 8. Ecosystems and financing innovation
    1. Innovation ecosystems and platforms
    2. Collaboration and knowledge networks
    3. Public and private financing channels
    4. Key opportunity selection criteria
    5. Expert presentation
  1. 9. Final Practical Workshop: Identifying and Defining Disruptive Opportunities
    1. Introduction to the case study (industry, market and technology context)
    2. Creative dynamics
    3. Case development (teamwork)
    4. Presentation of the works
    5. Final conclusions and closing
Corporate Entrepreneurship – 5 ECTS
  1. 1. Introduction to corporate entrepreneurship
    1. The connection between corporate entrepreneurship and startups
    2. Exercise: Innovation Thesis
    3. Ambidextrous companies
  1. High-growth entrepreneur tools
    1. Introduction to Customer Discovery
    2. How to Interview
    3. Exercise: How to Interview
    4. Lean Startup
  1. 3. Introduction to corporate venturing tools
    1. Startup weeks and accelerators
    2. Startups valuation
  1. 4. Corporate venturing tools with stake takeover
    1. Taking startup stakes
    2. Structuring of operations with startups:
      • Technical aspects
      • Legal aspects
  1. 5. Startups evaluation
    1. Startup evaluation criteria
    2. Practical startup evaluation exercise
    3. Preparation of the project presentation
  1. 6. Practical experience of corporate venturing and an investor
    1. Experience of a Corporate Venturing
    2. Investor Experience
    3. Final presentation
    4. Closing round table with participants
  1. 7. Final deliverables
    1. Project presentation
    2. Result of the validation process
    3. Plan de Corporate Entrepreneurship