Goals
The Program in Innovation Management in Business enables you to acquire the following competencies:
- You will be able to lead and implement innovation initiatives in the company following international standards.
- You will develop creative skills both individually and in groups.
- You will define and execute organizational changes to implement business innovation processes.
- You will implement a process of continuous business innovation, integrating processes, people, organization and technology.
- You will manage open innovation projects.
- You will enhance the strategic vision to launch new products and services with differential value.
- You will learn about the latest technological trends and their support in the management of innovation and creativity.
- You will apply generative artificial intelligence tools to enhance ideation in your teams.
- You will promote the skills and knowledge necessary to launch individual or corporate entrepreneurship initiatives and startup projects, from the idea to its launch in the market, understanding the value proposition and strategies of Corporate Entrepreneurship.